The relationship between customer value and pricing strategies : an empirical test
Anna Codini; Nicola Saccani and Alessandro Sicco
| Year of publication: |
2012
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|---|---|
| Authors: | Codini, Anna ; Saccani, Nicola ; Sicco, Alessandro |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 7, p. 538-546
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| Subject: | Kundenwert | Customer value | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009685935