The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Sara Jahan Abadi, Zahra Mahdavipour, Ali Rezaei, Fateme Nazari
| Year of publication: |
2021
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|---|---|
| Authors: | Abadi, Sara Jahan ; Mahdavipour, Zahra ; Rezaei, Ali ; Nazari, Fateme |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 23.2021, 2, p. 171-187
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| Subject: | employee self-concept | brand identity | brand pride | brand citizenship behaviour | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.113436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506650