The relationship between gratifications from social networking site use and adolescents' brand interactions
Patrick Hartmann, Vanessa Apaolaza, Jiaxun He, Jose M. Barrutia, and Carmen Echebarria
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Apaolaza, Vanessa ; Hartmann, Patrick ; He, Jiaxun ; Barrutia, José M. ; Echebarria, Carmen |
| Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 29-41
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Zielgruppe | Target group | Erwachsene | Adults | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539962