The relationship between imports and marketing skills improvements in a developing country

Literature dealing with trade and development and marketing and development is quite extensive. However, research devoted to how trade impacts a nation's marketing development is limited. In this study, the hypothesis that import trade can be a conduit for the development of marketing management practices at the micro level has been tested in the context of the Nigerian economic environment. The empirical data relating to the Nigerian imports and their impact on indigenous marketing management practices indicated that import trade could be a potential means for improving and developing marketing management practices in developing countries.