The relationship between market characteristics and promotional price elasticities
Ruth N. Bolton
| Year of publication: |
1989
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|---|---|
| Authors: | Bolton, Ruth N. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 2, p. 153-169
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| Subject: | Konsumtheorie | Consumption theory | Preiselastizität | Price elasticity | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001090750