The relationship between marketing culture and organizational commitment : an empirical study in Turkey
Seda Yildirim (Recep Tayyip Erdogan University, Rize, Turkey), Ali Acaray (Department of Banking and Finance, Recep Tayyip Erdogan University, Rize, Turkey), and Burcu Candan (Department of Marketing, Kocaeli University, Kocaeli, Turkey)
| Year of publication: |
2016
|
|---|---|
| Authors: | Yildrim, Seda ; Acaray, Ali ; Candan, Burcu |
| Published in: |
World journal of entrepreneurship, management and sustainable development : WJEMSD. - Bingley : Emerald, ISSN 2042-5961, ZDB-ID 2802091-1. - Vol. 12.2016, 1, p. 66-80
|
| Subject: | Organizational commitment | Banking sector | Marketing culture | Türkei | Turkey | Mitarbeiterbindung | Employee retention | Bank | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/WJEMSD-08-2015-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567045