The relationship between network governance and unilateral governance in dynamic consumer demand
Minhye Park, Minjung Kim, Sungmin Ryu
| Year of publication: |
2020
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|---|---|
| Authors: | Park, Minhye ; Kim, Min Jung ; Ryu, Sungmin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 84.2020, p. 194-201
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| Subject: | Consumer dynamism | Interfirm network | Unilateral governance | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour | Corporate Governance | Corporate governance | Theorie | Theory | Governance-Ansatz | Governance approach | Netzwerk | Network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162516