The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Zike Cao, Junhong Chu, Kai-Lung Hui, and Hong Xu
| Year of publication: |
2021
|
|---|---|
| Authors: | Cao, Zike ; Chu, Junhong ; Hui, Kai-Lung ; Xu, Hong |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 38.2021, 3, p. 855-888
|
| Subject: | E-commerce platform | Online marketing | Price promotion | Product uncertainty | Quality concern | Referral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2021.1962597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012804180