The Relationship between Prior Brand Knowledge and Information Acquisition Order.
| Year of publication: |
1988
|
|---|---|
| Authors: | Simonson, Itamar ; Huber, Joel ; Payne, John |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 14.1988, 4, p. 566-78
|
| Publisher: |
University of Chicago Press |