The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
JaeHong Park; Bin Gu; HoonYoung Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Park, Jaehong ; Gu, Bin ; Lee, Hoonyoung |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 253-261
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| Subject: | Online Word-of-Mouth | Multiple information sources | Interaction effect | Third-party hosted WOM sources | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009730242