The relationship between satisfaction and loyalty : a mediator analysis
Araceli Picón; Ignacio Castro; José L. Roldán
| Year of publication: |
2014
|
|---|---|
| Authors: | Picón, Araceli ; Castro, Ignacio ; Roldán, José L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 746-751
|
| Subject: | Alternative attractiveness | Loyalty | Satisfaction | Switching costs | Mediation model | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363348