The relationship between small business market orientation and environmental uncertainty
Simone Didonet; Geoff Simmons; Guillermo Díaz-Villavicencio; Mark Palmer
| Year of publication: |
2012
|
|---|---|
| Authors: | Didonet, Simone ; Simmons, Geoffrey ; Díaz-Villavicencio, Guillermo ; Palmer, Mark |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 7, p. 757-779
|
| Subject: | KMU | SME | KMU-Marketing | SME marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Betriebliches Umfeld | Business environment | Varianzanalyse | Analysis of variance | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671935