The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
| Year of publication: |
2011
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|---|---|
| Authors: | Juan Beristain, Jose ; Zorrilla, Pilar |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 18.2011, 6, p. 562-575
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