The relationship between trusting beliefs and Web site loyalty: The moderating role of consumer motives and flow
| Year of publication: |
2010
|
|---|---|
| Authors: | Madhavaram, Sreedhar ; Appan, Radha |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 2, p. 166-186
|