The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust
Mathew Thomas Gil and Jayanth Jacob
| Year of publication: |
2018
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|---|---|
| Authors: | Gil, Mathew Thomas ; Jacob, Jayanth |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 15.2018, 3, p. 301-319
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| Subject: | green marketing | green products | green perceived quality | green purchase intention | green satisfaction | green trust | energy efficient products | extended theory of planned behaviour | E-TPB | stimulus-organism-response | S-O-R | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Vertrauen | Confidence | Taiwan | Kundenzufriedenheit | Customer satisfaction | Umweltmanagement | Environmental management | Verbrauchereinstellung | Consumer attitudes | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954644