The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Thomas Dotzel and Venkatesh Shankar
| Year of publication: |
2019
|
|---|---|
| Authors: | Dotzel, Thomas ; Shankar, Venkatesh |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 5, p. 133-152
|
| Subject: | B2B marketing | finance-marketing interface | innovation | machine learning | natural language processing | services | shareholder value | strategy | B-to-B-Marketing | Business-to-business marketing | Innovation | Unternehmenswert | Firm value | Shareholder Value | Shareholder value | Lieferantenmanagement | Supplier relationship management | Künstliche Intelligenz | Artificial intelligence | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919847221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176178