The relative effects of game outcome and process on fans' media consumption experiences
Year of publication: |
December 2017
|
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Authors: | Jang, Wonseok ; Ko, Yong Jae ; Wann, Daniel ; Chang, Yonghwan |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 17.2017, 5, p. 635-658
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Subject: | Game outcome | game process | media consumption evaluation | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Computerspiel | Video game | Mediennutzung | Media usage | Experiment |
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