The relative effects of national stereotype and advertising information on the selection of a service provider: an empirical study

Asks whether service provider nationality significantly influences consumer decision making and, if so, whether the influence of national stereotype is moderated by the presence of additional information, such as professional credentials or service availability, or by the consumer′s nationality. Identifies a significant three‐way interaction effect involving provider nationality, supplemental advertising information and consumer nationality.

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Year of publication:	1995
Authors:	Jean Harrison‐Walker, L.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 9.1995, 1, p. 47-59
Publisher:	MCB UP Ltd
Subject:	Advertising \| Consumer attitudes \| Country of origin \| Decision making \| Product information \| Services marketing \| Stereotyping \| Yellow Pages

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Type of publication:	Article
Type of publication (narrower categories):	review
Language:	English
Other identifiers:	10.1108/08876049510079880 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905537