The relative importance of brands in modified rebuy purchase situations
Alex R. Zablah; Brian P. Brown; Naveen Donthu
| Year of publication: |
2010
|
|---|---|
| Authors: | Zablah, Alex R. ; Brown, Brian P. ; Donthu, Naveen |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 3, p. 248-260
|
| Subject: | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664489