The relative influence of pioneer and follower price on reference price and value perceptions
Ben Lowe; Frank Alpert
| Year of publication: |
2010
|
|---|---|
| Authors: | Lowe, Ben ; Alpert, Frank |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 7, p. 504-511
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772581