The relative strength of affective commitment in securing loyalty in service relationships
| Year of publication: |
2006
|
|---|---|
| Authors: | Evanschitzky, Heiner ; Iyer, Gopalkrishnan R. ; Plassmann, Hilke ; Niessing, Joerg ; Meffert, Heribert |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 12, p. 1207-1213
|
| Publisher: |
Elsevier |