The relevance of corporate information transparency of the use and handling of customer data in online product presentations
Year of publication: |
2022
|
---|---|
Authors: | Röding, Tobias ; Steinmann, Sascha ; Schmitz, Julian ; Schramm-Klein, Hanna |
Subject: | information transparency | Online product presentation | privacy concerns | purchase intention | Online-Handel | Online retailing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Produktinformation | Product information | Online-Marketing | Internet marketing | Social Web | Social web |
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