The Relevance of Corporate Social Responsibility (CSR) Towards a Sustainable Development : A Case Study of Wipro

In the recent years managers have devoted considerable attention towards the strategic implications of corporate social responsibility (CSR) towards a sustainable future. It is not only the responsibility of the Government to provide legislative framework, to look after the environmental sustainability but it demands an effective participation from the corporate and the business world. This paper is an attempt to highlight the importance of Corporate Social Responsibility as a tool to ensure greater participation of business houses towards sustainable development in a holistic manner. The study will also elucidate the contribution of WIPRO towards achieving this goal