The relevance of retailer country-of-origin to consumer store choice : evidence from China
Masayoshi Maruyama and Lihui Wu
| Year of publication: |
2014
|
|---|---|
| Authors: | Maruyama, Masayoshi ; Wu, Lihui |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 5, p. 462-476
|
| Subject: | China | Country-of-origin | Store choice | Retail internationalization | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Herkunftsbezeichnung | Designation of origin | Globalisierung | Globalization | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415270