The religious dimensions of advertising

Tricia Sheffield

Explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. This book argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems

MoreLess

Year of publication:	2006
Authors:	Sheffield, Tricia
Publisher:	Basingstoke : Palgrave Macmillan
Subject:	Werbung \| Advertising \| Religion \| Kapitalismus \| Capitalism \| Konsumgesellschaft \| Consumer society
Description of contents:	Table of Contents [gbv.de]

Extent:	Online-Ressource (xvi, 190 p)
Series:	Religion / culture/critique Religion/Culture/Critique Ser Religion/culture/critique
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Cover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; Index Electronic reproduction; Available via World Wide Web
ISBN:	1-4039-7470-5 ; 978-1-4039-7470-9 ; 978-1-4039-7470-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012673567