The representation of SCR in Malaysian CEO statements : a critical discourse analysis
Kumaran Rajandran; Fauziah Taib
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumaran Rajandran ; Fauziah Taib |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 19.2014, 3, p. 303-317
|
| Subject: | Language | Corporate social responsibility | Image | CSR commumication | CDA | CEO statements | Corporate Social Responsibility | Führungskräfte | Managers | Diskurstheorie | Discourse theory | Öffentlichkeitsarbeit | Public relations | Malaysia | Sprache | Firmenimage | Corporate reputation |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400781