The Research of the Public-Private Regulation Balance of Personal Information in the Big Data Environment

The subjectivity contained in personal information in the context of big data makes it theoretically justified in private regulations. However, the changes in social structure and a series of data paradoxes caused by new technologies such as big data make traditional private law principles suffer. To the destruction, the logic of the market operation began to distort, and it was urgent to involve the public law and make up for it. Anonymization technology should be used to eliminate the subjectivity of data and personal information as much as possible, and a series of element indicators such as the subjectivity and publicity of information should be used as the criterion for determining the applicability of public and private law, that is high publicity and low subjectivity mainly based on public laws and regulations, data with low publicity and high subjectivity should be adjusted based on the principle of autonomy of private law to achieve a balanced application of public and private law in the protection of personal information in the context of data