The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
| Year of publication: |
1996
|
|---|---|
| Authors: | Hunt, Shelby D. ; Morgan, Robert M. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 4, p. 107-114
|