The response of sales to advertising : estimation of a polynomial lag structure
Bernard Yon; Timothy D. Mount
| Year of publication: |
1978
|
|---|---|
| Authors: | Yon, Bernard ; Mount, Timothy D. |
| Published in: |
Marketing : neue Ergebnisse aus Forschung und Praxis. - Wiesbaden : Gabler, ISBN 3-409-36071-9. - 1978, p. 265-279
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Schätztheorie | Estimation theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003015169