The response of the 'new consumer' to promotion in the transition economies of the former soviet bloc
| Year of publication: |
2000-07
|
|---|---|
| Authors: | Money, R. Bruce ; Colton, Deborah |
| Publisher: |
Elsevier Science B.V. |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1016/S1090-9516(00)00032-8 [DOI] |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009459227