The response surface process for optimal allocation of media budgets
Edward C. Malthouse; Don Schultz
| Year of publication: |
2011
|
|---|---|
| Authors: | Malthouse, Edward C. ; Schultz, Don E. |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 395-406
|
| Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Online-Marketing | Internet marketing | Betriebliche Budgetierung | Corporate budgeting | Hotellerie | Hotel industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380997