The retail life cycle
[von] William R. Davidson; Albert D. Bates and Stephen J. Bass
| Year of publication: |
1978
|
|---|---|
| Authors: | Davidson, William R. ; Bates, Albert D. ; Bass, Stephen J. |
| Published in: |
Readings in basic marketing. - Homewood/Ill. [u.a.] : Irwin [u.a.], ISBN 0-256-02050-7. - 1978, p. 217-228
|
| Subject: | Absatzpolitik | Lebenszyklus | Life cycle | Einzelhandel | Retail trade | Produktlebenszyklus | Product life cycle |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | aus: Harvard Business Review. 1976,Nov./Dec. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002058099