The retail value chain : how to gain competitive advantage through efficient consumer response (ECR) strategies
Sami Finne & Hanna Sivonen
| Year of publication: |
2009
|
|---|---|
| Authors: | Finne, Sami ; Sivonen, Hanna |
| Publisher: |
London [u.a.] : Kogan Page |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] |
| Extent: | X, 369 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5456-2 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10009139358