The retail value proposition : crafting unique experiences at compelling prices
Kyle B. Murray
| Year of publication: |
2013
|
|---|---|
| Authors: | Murray, Kyle B. |
| Publisher: |
Toronto [u.a.] : University of Toronto Press |
| Subject: | Einzelhandel | Retail trade | Markenartikel | Brand | Markenführung | Brand management | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 225 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-4426-4363-3 ; 978-1-4426-4363-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009741510