The retailer's perspective on the link between logistical resources and perceived customer loyalty to manufacturer brands
Mert Tokman, R. Glenn Richey, George D. Deitz, and Frank G. Adams
| Year of publication: |
2012
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|---|---|
| Authors: | Tokman, Mert ; Richey, R. Glenn ; Deitz, George D. ; Adams, Frank G. |
| Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 33.2012, 3, p. 181-195
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| Subject: | Logistik | Logistics | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657711