The retirement planning crisis : finding a way out with a consumer behavior perspective
Wayne D. Hoyer and Harley Krohmer
| Year of publication: |
2020
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|---|---|
| Authors: | Hoyer, Wayne D. ; Krohmer, Harley |
| Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 77-85
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| Subject: | Retirement planning | construal theory | savings | investments | retirement savings | financial retirement | Sparen | Savings | Altersvorsorge | Retirement provision | Altersgrenze | Retirement | Konsumentenverhalten | Consumer behaviour | Betriebliche Altersversorgung | Occupational pension plan | Private Altersvorsorge | Private retirement provision | Pensionskasse | Pension fund |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012320444