The return of advertising in China : A survey of the ideological reversal

Advertising was officially reintroduced in China in 1979. The state authorities and a newly emergent group of professional advertisers in the country carried their case in defence of advertising to the public. The author traces some of the highlights of their campaigning, its reception among Chinese consumers, and the various ways that ideological concerns were addressed - or avoided - in the era of reforms during the 1980s. (DÜI-Sen)

MoreLess

Year of publication:	1990
Authors:	Stross, Randall E.
Published in:	The China quarterly : an international journal for the study of China. - Cambridge [u.a.] : Cambridge Univ. Press, ISSN 0305-7410, ZDB-ID 215624-6. - 1990, p. 485-502
Subject:	Werbung \| Advertising \| China \| 1979-1989

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10001095892