The rhetoric of synergy in a global corporation : visual and oral narratives of mimesis and similarity
Hugo Gaggiotti
| Year of publication: |
2012
|
|---|---|
| Authors: | Gaggiotti, Hugo |
| Published in: |
Journal of organizational change management. - Bingley : Emerald Group Publishing Limited, ISSN 0953-4814, ZDB-ID 645653-4. - Vol. 25.2012, 2, p. 265-282
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Übernahme | Takeover | Organisatorischer Wandel | Organizational change | Synergie | Synergy | Rhetorik | Rhetoric | Narrative Methode | Narrative method |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009547160