The rhetorical strategies of Danish TV advertising : a study of the first fidteen years with special emphasis on genre and irony
Lars Pynt Andersen
| Year of publication: |
2004 ; 1. udg.
|
|---|---|
| Authors: | Andersen, Lars Pynt |
| Publisher: |
København |
| Subject: | Fernsehwerbung | Television advertising | Marketingmanagement | Marketing management | Dänemark | Denmark |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 341 S Ill., graph. Darst |
|---|---|
| Series: | PhD series / Copenhagen Business School. - Frederiksberg : Samfundslitteratur, ISSN 0906-6934, ZDB-ID 2544931-X. - Vol. 2004,14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Copenhagen, Business School, Diss., 2004 |
| Notes: | Zsfassung in dän. Sprache |
| ISBN: | 87-593-8227-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002161303