The rhythm of shopping : how background music placement in live streaming commerce affects consumer purchase intention
Shengliang Zhang, Dinghao Guo, Xiaodong Li
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Shengliang ; Guo, Dinghao ; Li, Xiaodong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-12
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| Subject: | Background music placement | Live streaming commerce | Arousal | Consumer memory | Purchase intention | Konsumentenverhalten | Consumer behaviour | Musik | Music | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Musikwirtschaft | Music industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372545