The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Donna L. Hoffman; Praveen K. Kopalle; Thomas P. Novak
| Year of publication: |
2009
|
|---|---|
| Authors: | Hoffman, Donna L. ; Kopalle, Praveen K. ; Novak, Thomas P. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 2, p. 3-17
|
| Subject: | Produktmanagement | Product management | Testmarkt | Test market | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Konsumgüterindustrie | Consumer goods industry |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885303