The right fit : how the alignment between customer orientation and service climate boosts employee commitment and customer loyalty
Michel Tremblay and Xavier Parent-Rocheleau
| Year of publication: |
2025
|
|---|---|
| Authors: | Tremblay, Michel ; Parent-Rocheleau, Xavier |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 3, p. 528-551
|
| Subject: | Customer orientation | Customer word-of-mouth | Customer-oriented behavior | Organizational commitment | Service climate | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Arbeitsverhalten | Work behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2022-0792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396270