The right sensory mix : targeting consumer product development scientifically
Diana Derval
| Year of publication: |
2010
|
|---|---|
| Authors: | Derval, Diana |
| Publisher: |
Berlin ; Heidelberg : Springer |
| Subject: | Verbraucherverhalten | Präferenz | Wahrnehmung | Produktdifferenzierung | Zielgruppe |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 146 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-642-12092-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009599803