The right tortilla for the right occasion : variation in consumers' willingness to pay for blue maize tortillas based on utilization
Trent Blare, Jason Donovan, and Mariana Garcia-Medina
| Year of publication: |
2020
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| Authors: | Blare, Trent ; Donovan, Jason A. ; Garcia-Medina, Mariana |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 8, p. 564-579
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| Subject: | consumer demand | Heirloom foods | Mexico | native maize | traditional foods | Zahlungsbereitschaftsanalyse | Willingness to pay | Mexiko | Konsumentenverhalten | Consumer behaviour | Maisanbau | Maize production | Mais | Maize | Lebensmittel | Food | Maismarkt | Maize market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1832637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312279