The right touch of pitch assertiveness : examining entrepreneurs' gender and project category fit in crowdfunding
Jordan J. McSweeney, Kevin T. McSweeney, Justin W. Webb, Cynthia E. Devers
| Year of publication: |
2022
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|---|---|
| Authors: | McSweeney, Jordan J. ; McSweeney, Kevin T. ; Webb, Justin W. ; Devers, Cynthia E. |
| Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 37.2022, 4, p. 1-22
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| Subject: | Crowdfunding | Gender | Pitch language | Qualitative comparative analysis | Geschlecht | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Sprache | Language | Gründungsfinanzierung | Start-up financing | Welt | World | Unternehmer | Entrepreneurs | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusvent.2022.106223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364174