The Rise and Fall of the Copy Point: The Changing Information Content of Print Advertisements from 1953-1988
| Year of publication: |
1994
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|---|---|
| Authors: | Fay, Michael ; Currier, Gregory |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 10, p. 19-31
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