The Rise and Fall of the Copy Point : The Changing Information Content of Print Advertisements from 1953‐1988
Year of publication: |
1994
|
---|---|
Authors: | Fay, Michael ; Currier, Gregory |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 10, p. 19-31
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Information | Magazine publishing |
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