The rise of customer-oriented banking : electronic markets are paving the way for change in the financial industry
Rainer Alt; Thomas Puschmann
| Year of publication: |
2012
|
|---|---|
| Authors: | Alt, Rainer ; Puschmann, Thomas |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 22.2012, 4, p. 203-215
|
| Subject: | Electronic markets | Banking IT innovations | Customer relationships | Banking | Social networks | Disintermediation | Financial market infrastructure | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Finanzsektor | Financial sector | Bank | Finanzmarkt | Financial market | Welt | World | Soziales Netzwerk | Social network | Electronic Banking | Electronic banking |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680787