The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Sanjit K. Roy, Gaganpreet Singh, Megan Hope, Bang Nguyen and Paul Harrigan
| Year of publication: |
2019
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| Authors: | Roy, Sanjit ; Singh, Gaganpreet ; Hope, Megan ; Bang, Nguyen ; Harrigan, Paul |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 15/16, p. 1480-1513
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| Subject: | brand equity | co-creation | experience | Internet of things | servicescape | Smart services | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Internet der Dinge | Markenführung | Brand management | Markenimage | Brand image | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1680569 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178642