The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Shuang Zhou, Eunsoo Baek, and Juyeun Jang
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhou, Shuang ; Baek, Eunsoo ; Jang, Juyeun |
| Published in: |
Sustainable Luxury : An International Perspective. - Cham : Springer International Publishing, ISBN 978-3-031-06928-4. - 2022, p. 217-292
|
| Subject: | Virtual representation of fashion | Digital marketing | Marketing practice | Sustainable luxury fashion consumption | Consumer learning | Mode | Fashion | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Marketing | Social Web | Social web | Textilhandel | Textile distribution | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Bekleidungsindustrie | Clothing industry | Nachhaltiger Konsum | Sustainable consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-06928-4_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362686